Hemza Hajyousif

is a graphic designer & art director based in Brooklyn, NY. 

Currently he’s working as a senior brand designer at Pepsico and maintaining a medium agnostic freelance practice. Prior he led a small team at Maude (a sexual wellness company).

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Info

©2024
Maude Evergreen 

Led the art department at Maude for over a year, where I oversaw the development of our brand’s overall look and feel as we expanded into new categories.
            In the process, we carved out a space for Maude that was uniquely artful, with a focus on exploring how to thoughtfully depict the story of modern intimacy.

Collaborators
Maria Camejo (Designer)
Daniela Spector (Photographer)
Plainsight Studios (Photographer)
Hai Ngo (Videographer)

Services 
Art Direction, Branding, Merch Production, Package Design, Photography, Prop Styling, Shoot Production, Set Design, Strategy, & Web Design

Highlights

Prepared the brand to launch in over 300+ Sephora retail stores nationwide
Launched our third fragrance, scent  No.3
Launched  Medium Cone
Launched  Spot, our first internal vibrator
Designed and Launched  OOH Ads around NYC
Oversaw every detail of our First Print Ad
Had a series of photos I art directed printed in Japanese Vogue

In-House


Lambert

Kim, Khloe, Kendall, Kylie, Bella, Hailey ... They all wore Lambert. Working alongside the small team at Lambert I helped craft a brand identity that felt contemporary enough to inspire everyone’s favorite it-girls. 
        Art direction, visual identity, tech pack production and web design for Lambert, a fashion start up under the direction of Tyler Lambert. 

Services
Art Direction, Branding, Photography, Product Development, Tech Pack Design & Web Design

Recognition
Yahoo
Teen Vogue
 Kylie Jenner Wore Us for Her 21st Birthday
Freelance


Maude Website

A gallery that showcases macro moments and stories on love. We sought to create a refuge on the web for all things modern intimacy. 
        In tandem with the redesign of the website, I worked with my team to create a  modular approach to email ensuring the team could execute new campaigns quickly all while maintaining the brands high design standards.

Collaborators
Maria Camejo (Designer)
Daniela Spector (Photographer)
Plainsight Studios (Photographer)

Services 
Art Direction, Prop Styling, Shoot Production, Set Design, & Web Design

In-House


Love and Other Rugs

Bringing a series of stories to life with a few friends. 
     Design and Key Visual Direction for Lily Sullivan’s first issue of Love And Other Rugs, a 48 pg Tabloid Newsprint filled with introspective anecdotes about dating and design. 

Collaborators
Maria Camejo (Designer)
Daniela Spector (Photographer)

Services 
Art Direction, Layout Design, Type Design, and Print Production
Freelance


Maude Male Category

Led the exploration into and product design for Maude’s male category of products.
        The men’s category is often loud and lacks introspection, whereas intimate moments with yourself are often the opposite. 
        We sought to elevate the experience of men’s sex health products through thoughtful design and a clear articulation of our core message that intimacy is introspective affair.

Collaborators
Maria Camejo (Designer)
Daniela Spector (Photographer)
Plainsight Studios (Photographer)

Services 
Art Direction, Naming, Prop Styling, Shoot Production, Set Design, & Web Design
In-House


Shave & Soothe

Led the team to explore how we could thoughtfully depict the art of grooming, helping to elevate the ritual into a rich self care routine.
          From shoot production to package design I worked closely with our team to create a unique identity for maude’s first line of grooming products. 

Collaborators
Maria Camejo (Designer)
Daniela Spector (Photographer)

Services 
Art Direction, Naming, Package Design, Prop Styling, Shoot Production, Set Design, & StrategyIn-House


Old Donna

Branding, product design, and more for Old Donna. A smokeware brand with high standards. 
        Avaliable soon at a smokeshop near you. 

Services 
Art Direction, Branding, Logo Design, Package Design, & Web Design

Watch the teaser


Freelance


Hi Bondi

Summer in a bottle.  
        Everything from concept to production art, while at Practice I handled all things package design for Hi Bondi.

Collaborators
Michelle Mattar (CD)
Franny Van Eyck (Designer)
Kieffer Katz (Copywriter)

Services 
Art Direction, Package Design, & Packaging Production
Work completed while at Practice


Fruity Floss

3D Rendered fruit and a flipped world of wacky package design.
       All 3D illustrations and packaging designs were done by me while at Practice. I also prototyped a handful of AR filters to bring our art direction to life. 

Collaborators
Michelle Mattar (CD)
Franny Van Eyck (Designer)
Kieffer Katz (Copywriter)

Services 
Art Direction, Package Design, & Packaging Production

The colorful lineup featuring my illos 


Work completed while at Practice


Sugar & Spice

12+ unique package designs, 3 custom characters, and a sickly sweet story. 
        Package design, art direction and campaign design for Allkind’s holiday product line Sugar & Spice.

Collaborators
Michelle Mattar (CD)
Franny Van Eyck (Designer)
Kieffer Katz (Copywriter)
Allkinds Internal Team (Production)

Services 
Art Direction, & Package Design
Work completed while at Practice