Basic Rights Artist Series Collaboration
Services Graphic Design, Product Photography & Research
Approached by Basic Rights Clothing to contribute a design for their Artist Series Collaboration. The print was selected and put in production in Early 2020.
The 'Lucky Dice' print alludes to the cynicism and superstition related to the dangers pilots encountered during WW2. This symbol was later adopted by racing subcultures in London signaling that these drivers were willing to 'dice with death'.
Pushing the kitsch symbolism associated with the image, we played with its orientation to bring it into a more contemporary context.
All proceeds from this project benefitted the Shoreditch Trust.
Photo Credit: Basic Rights Clothing