Hemza Hajyousif

is a graphic designer & art director based in Brooklyn, NY. Currently leading a small team at ︎︎︎ Maude (a sexual wellness company), and maintianing a medium agnostic freelance practice.

Work
About
Hemza Hajyousif

is a graphic designer & art director based in Brooklyn, NY. Currently leading a small team at ︎︎︎ Maude (a sexual wellness company), and maintianing a medium agnostic freelance practice.

Work
About
Maude

Currently leading the art department at Maude, where I’ve overseen the development of our brand’s overall look and feel as we expand into new categories.
          More to come soon as we explore how to thoughtfully decpict the story of modern intimacy. 

Studio
︎︎︎ In-House 

Highlights
Launched our third fragrance, scent ︎︎︎ No.3
Launched ︎︎︎ Medium Cone
Launched ︎︎︎ Spot, our first internal vibrator
Designed and Launched OOH Ads around NYC
Oversaw every detail of our
︎︎︎ First Print Ad


Collaborators
Maria Camejo (Designer)
Daniela Spector (Photographer)
Plainsight Studios (Photographer)
Hai Ngo (Videographer)
& Many More 


︎ Full Case Study in the Works.
Branding, Package Design, Art Direction, Ephemera, Production, Photography, Set Design, & More


Heat

Feel the heat.
     I oversaw all creative from packaging design to shoot production for Maude’s first warming lubricant. 


Studio
︎︎︎ In-House 

Highlights
We designed an ice sculpture for the launch party!

Collaborators
Maria Camejo (Designer)
Daniela Spector (Photographer)
Plainsight Studios (Photographer)
Branding, Package Design, Art Direction, Ephemera, Production, Photography, Set Design, & More


Fruity Floss

3D Rendered fruit and a flipped world of wacky package design.
       All 3D illustrations and packaging designs were done by me while at Practice. I also prototyped a handful of AR filters to bring our art direction to life. 

Studio
︎︎︎ Practice

Collaborators
Michelle Mattar (CD)
Franny Van Eyck (Designer)
Kieffer Katz (Copywriter)
3D Modeling & Rendering, Package Design, Art Direction, AR/VR Filter, Ephemera 

Shave & Soothe

Led the team to explore how we could thoughtfully depict the art of grooming, helping to elevate the ritual into a rich self care routine.
          From shoot production to package design I worked closely with our team to create a unique identity for maude’s first line of grooming products. 

Studio
︎︎︎ In-House 

Highlights
Created a teaser trailer from sourced archival footage full of personality ︎︎︎ Take a Peek


Collaborators
Maria Camejo (Designer)
Daniela Spector (Photographer)
Package Design, Art Direction, Production, Photography, Set Design, & More




Lambert

Art direction, visual identity, tech pack production and web design for Lambert, a fashion start up under the direction of Tyler Lambert. 


Studio
Freelance

Recognition
︎︎︎ Yahoo
︎︎︎ Teen Vogue
︎ Kylie Jenner Wore Us for Her 21st Birthday

Art Direction, Brand, Photography, Product Development, Web Design