LEARN Charter School
2020
Project Decription
Our team at BBG was approached by a charter school whose existing site was purple and red all over, and hard to navigate. With an existing brand language that was so bright and bold, we worked diligently to weave their pallette throughout the site to create experiences that were memorable and fun. Joining the project after the initial design strategy, I helped stress test the existing choices while offering suggestions to aid in the user experience.
As part of the design team, I was tasked with extending the Art Direction established by Kara Shim by creating a series of custom illustrations to direct users around the site.
Our team at BBG was approached by a charter school whose existing site was purple and red all over, and hard to navigate. With an existing brand language that was so bright and bold, we worked diligently to weave their pallette throughout the site to create experiences that were memorable and fun. Joining the project after the initial design strategy, I helped stress test the existing choices while offering suggestions to aid in the user experience.
As part of the design team, I was tasked with extending the Art Direction established by Kara Shim by creating a series of custom illustrations to direct users around the site.
Contributors
Amy Schwartz - Creative Director
Kara Shim - Art Director
Greer Mosher - Senior Designer
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