Hemza Hajyousif

is a graphic designer & art director based in Brooklyn, NY. 

Currently he’s working as a design manager at Pepsico and maintaining a medium agnostic freelance practice. Prior he led a small team at Maude (a sexual wellness company).

Select Work
Info

©
Starbucks Iced Energy

A new energy drink from ... Starbucks?
         I led the creative collaboration between Pepsico & Starbucks, from initial product strategy to producing the launch photography I oversaw every element of the brand.  

More to come March 2025!

Collaborators
Rikky Fernandez (Product Photography & Videography)
Kelsi Windmiller (Prop Styling)
Prepost 3D (CGI & Pakcging Visualization)
Jane Firmin (Designer)

Services 
Art Direction, Packaging Design, Naming, Copy Writing, Logo Design, Illustration In-House


Maude Evergreen 

Led the art department at Maude for over a year, overseeing the development of our brand’s overall look and feel as we expanded into new categories
            In the process, we carved out a uniquely artful space for Maude, focusing on thoughtfully depicting the story of modern intimacy.

Collaborators
Maria Camejo (Designer)
Daniela Spector (Photographer)
Plainsight Studios (Photographer)
Hai Ngo (Videographer)

Services 
Art Direction, Branding, Merch Production, Package Design, Photography, Prop Styling, Shoot Production, Set Design, Strategy, & Web Design

Highlights
Prepared the brand to launch in over 300+ Sephora retail stores nationwide
Launched our third fragrance, scent  No.3
Launched  Medium Cone
Launched  Spot, our first internal vibrator
Designed and Launched  OOH Ads around NYC
Oversaw every detail of our First Print Ad
Had a series of photos I art directed printed in Japanese Vogue

In-House


Security Matter C

Collaborated closely on a photographic book that draws directly from nearly 400 pages of Daniela’s grandmother’s FBI file. The design recontextualizes the evidence, offering readers a unique exploration of fact and family mythology.
           More soon ... 

Collaborators
Daniela Spector (Archivist)

Services 
Editorial Design, & Type Design

Details
Edition of 100
63 Pages
7.375” 10.25” 0.5”
Chicago Screw Bound
Mohawk Paperstock
Colorpan Coverstock
Risograph Printed using Black & Red Ink Freelance


Lambert

Kim, Khloé, Kendall, Kylie, Bella, Hailey... they all wore Lambert. Working alongside the small team at Lambert, I helped craft a brand identity contemporary enough to inspire everyone’s favorite It-girls.
        Art direction, visual identity, tech pack production, and web design for Lambert, a fashion startup led by Tyler Lambert.

Services
Art Direction, Branding, Photography, Product Development, Tech Pack Design & Web Design

Recognition
Yahoo
Teen Vogue
 Kylie Jenner Wore Us for Her 21st Birthday
Freelance


Maude Website

A gallery showcasing macro moments and stories on love, created as a refuge on the web for all things modern intimacy.
        In tandem with the website redesign, I worked with my team to develop a modular approach to email, ensuring they could execute new campaigns quickly while maintaining the brand’s high design standards.

Collaborators
Maria Camejo (Designer)
Daniela Spector (Photographer)
Plainsight Studios (Photographer)
Collin Hughes (Select Photography)

Services 
Art Direction, Prop Styling, Shoot Production, Set Design, & Web Design

In-House


Love and Other Rugs Volume Two

Bigger and better, because ... size matters.
     Design and key visual direction for Lily Sullivan’s second issue of Love and Other Rugs, a 54-page tabloid newsprint filled with introspective anecdotes about dating and design.

Collaborators
Daniela Spector (Photographer)

Services 
Art Direction, Layout Design, Merch Deisgn, Illustration, Type Design, and Print Production

Highlights
Our newsprint launched at several independent bookstores, including McNally Jackson, Big Night and Casa Magazine
Freelance


Love and Other Rugs

Bringing a series of stories to life with a few friends.
    Design and key visual direction for Lily Sullivan’s first issue of Love and Other Rugs, a 48-page tabloid newsprint filled with introspective anecdotes about dating and design.

Collaborators
Maria Camejo (Designer)
Daniela Spector (Photographer)

Services 
Art Direction, Layout Design, Type Design, and Print Production
Freelance


Maude Male Category

Led the exploration and product design for Maude’s male category.
        The men’s category is often loud and lacks introspection, whereas intimate moments with yourself are typically the opposite. 
        We aimed to elevate the experience of men's sexual health products through thoughtful design and a clear articulation of our core message: intimacy is an introspective affair.

Collaborators
Maria Camejo (Designer)
Daniela Spector (Photographer)
Plainsight Studios (Photographer)
Chelsea Craig & Selena Liu (Select Photography)

Services 
Art Direction, Naming, Prop Styling, Shoot Production, Set Design, & Web Design
In-House


Shave & Soothe

Led the team in thoughtfully depicting the art of grooming, elevating the ritual into a rich self-care routine.
          From shoot production to package design, I worked closely with our team to craft a unique identity for Maude’s first line of grooming products.

Collaborators
Maria Camejo (Designer)
Daniela Spector (Photographer)

Services 
Art Direction, Naming, Package Design, Prop Styling, Shoot Production, Set Design, & StrategyIn-House


Old Donna

Branding, product design, and more for Old Donna. A smokeware brand with high standards. 
        Avaliable at your favorite smoke shops including Farnsworth Fine Cannabis & Gotham NY. 

Services 
Art Direction, Branding, Logo Design, Package Design, & Web Design
Freelance