Eli’s Cheesecake
Updated visual identity, photography, strategy and web design for a leader in the D2C dessert space.
Studio
Bright Bright GreatCollaborators
Greer Mosher
Peter McCullough (Photographer)*
Peter McCullough (Photographer)*
Year
2021*All product retouching done by me.
Art Direction, Photography, Strategy, Web Design
![(01/08)Proposed Web Art Direction]()
![(02/08)E-commerce Photoshoot]()
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(01)
RIT DYE
Lead the redesign of the entire e-commerce site focusing on blog editorialization and content localization, allowing for new collaborations with RSVP Gallery, Reese Cooper, and more.
Package Design, Web Design
![(01/06)UI Kit Redesign]()
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![(05/06)UI Kit Redesign]()
![(06/06)UI Kit Redesign]()
(02)
KIWI ARTS GROUP
Visual identity for Kiwi Arts Group, an archive of historic prints, which had recently grown their services to include artist representation.
We worked with KIWI to refine their existing logo system and develop a unique visual language that spans every touchpoint of the brand both physical and digital.
Studio
Bright Bright GreatCollaborators
Greer MosherYear
2020Recognition
STA 100Indigo Design (Gold Metal)
The Brand Identity
Morrre Design Feature
Art Direction, Brand, Ephemera, Web Design
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(03)
EQUILIBRIA CBD
Collaborated closely with Equilibria’s internal design team on art direction and design for key product launches and marketing initiatives.
Lead the redesign of the entire e-commerce site focusing on how to leverage UI to nudge users to purchase.
Package Design, Photography, Web Design
![(01/06)E-commerce Landing Page]()
![(02/06)E-commerce Mobile Flow]()
![(03/0)E-commerce Photoshoot]()
![(04/06)E-commerce Instructional Design]()
![(05/06)E-commerce Landing Page Strategy]()
![(06/06)E-commerce Modules]()
(04)
BASIC RIGHTS COLLAB
Approached by Basic Rights Clothing to contribute a design to their Artist Series Collaboration. The print was selected and put in production in Early 2020.
All proceeds from this project benefitted the Shoreditch Trust.
( The 'Lucky Dice' print alludes to the cynicism and superstition related to the dangers pilots encountered during WW2. This symbol was later adopted by racing subcultures in London signaling that these drivers were willing to 'dice with death'.
Pushing the kitsch symbolism associated with the image, we played with its orientation to bring it into a more contemporary context. )
All proceeds from this project benefitted the Shoreditch Trust.
( The 'Lucky Dice' print alludes to the cynicism and superstition related to the dangers pilots encountered during WW2. This symbol was later adopted by racing subcultures in London signaling that these drivers were willing to 'dice with death'.
Pushing the kitsch symbolism associated with the image, we played with its orientation to bring it into a more contemporary context. )
Studio
FreelanceYear
2020Ephemera
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(05)
