Hemza Hajyousif

is a graphic designer & art director based in Brooklyn, NY. 

Currently he’s working as a design manager at Pepsico and maintaining a medium agnostic freelance practice. Prior he led a small team at Maude (a sexual wellness company).

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Hemza is a graphic designer and art director based in Brooklyn, NY with extensive experience building branded web experiences as well as developing physical product. Led by a love for intuitive design and experimentation, his work is medium-agnostic, and informed by authentic collaborations between brand owners and product development teams. He strives to create contemplative and beautifully simple moments.

              His designs have been exhibited across the world, recognized by the Society of Typographic Arts (Chicago), Comm Arts, and featured at the Chicago Architectural Biennial. He is originally from Chicago and studied at Depaul University. Most recently, his packaging and branding work for Maude was highlighted at the Louvre, being the first vibrator to be sold at the famed art museum in Paris. 


Capabilities & Skills

  • 3D Modeling & Rendering
  • AR/VR Experience Prototyping
  • Art Direction
  • Brand Identity & Strategy
  • Custom Typography
  • Experiential Design
  • Illustration
  • Mechanical/Dieline Production
  • Naming
  • Packaging Design
  • Photography & Retouching
  • Photo & Video Production
  • Prop Styling
  • Set Design
  • Wayfinding & Signage
  • Web Design
  • Web Development


    • Recent Highlights
        2025, Exploring what’s next for Old Donna
         2024, Collaborating on the second edition of Love & Other Rugs, set to be released in Feb 2025 (Find us at Casa Magazine & Big Night)
        2024, Currently working on a very special launch with the Pepsico & Starbucks team,  set to be released in Mar 2025
        2024, Maude at the Louvre! The first vibrator sold at the famed art museum, and I designed the pakcaging!  
        2024, Designed a button that delivers a case of sparkling water to your door instantly, read about it here Press for Bubly
        2023, Helped to Design and Develop a Glasswear brand with a friend, launching late 2024 
        2023, Helped Name, Design, and Develop the First series of Male Products for Maude (Band of & Dome)
        2023, Launched the first OOH Campaign for Maude
        2022, Recieved a Comm Arts Award for the Guerrilla Newspaper we designed at Practice
        2022, Designed & Developed a New Website for a Friend’s Mozzarella Shop
        2021,  Rebranded ITAV an Exciting Charter School Newtwork in Chicago
        2021,  A Massive Site & Lots of Design Consultation for BTS.com (Sadly, Not the Bangtan Boys)
        2021,  Designed a Massive Multisite & Helped Refresh the Identity & Strategy for a Leader in Education
        2021,  Redesigned Website and Custom Illustrations for Learn Charter School


    Past & Present Clients
        Amazon
        Pepsico
        Starbucks
        Chicago Tribune
        Rit Dye
        LifeWTR
        FWD.us
        Maude
        & More


    Features, Exhibitions, Awards
        2024, MarCom Awards, Honorable Mention, Bubly Burst Visual Identity
        2022, Comm Arts Award, Public Service, Outer Work Newspaper
        2021, Indigo Design Awards, Gold
        2020, STA100 Award, Kiwi Arts Group
        2020, The Brand Identity Feature, Kiwi Arts Group
        2020, Fonts in Use Contribution, Kiwi Arts Group
        2020, Morrre Design Feature, Kiwi Arts Group
        2018, Chicago Architectural Biennial Exhibition, Chicago, IL
        2018, DePaul Captsone Exhibition, Chicago, IL
        2017, Cosmo Beauty Innovator Award, Static


    Contact
            hemza.hajyousif@gmail.com
         instagram.com/hemsza
        are.na/hemza-hajyousif