Hemza Hajyousif

is a graphic designer & art director based in Brooklyn, NY. 

Currently he’s working as a design manager at Pepsico and maintaining a medium agnostic freelance practice. Prior he led a small team at Maude (a sexual wellness company).

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Currently drinking an applebubly™.

GOAT Fuel

Helping visualize the next evolution of GOAT Fuel. 
         Founded by NFL Hall of Famer Jerry Rice, GOAT Fuel is a nature-powered sports drink aiming to redefine athletes’ relationship with energy.
         I was tapped by Address Arts to help the GOAT Fuel team explore where the brand could go over the next two years. The result is a brand engineered to resonate with more than just athletes. 

Collaborators
Dmitry Maximov (Product Photography)
Dzhannat Masharipova (Prop Styling)

Services 
Creative Direction, Art Direction, Copy Writing, Shoot Production Work completed for Address Arts