is a graphic designer & art director based in Brooklyn, NY.
Currently he’s working as a senior brand designer at Pepsico and maintaining a medium agnostic freelance practice. Prior he led a small team at Maude (a sexual wellness company).
Led the art department at Maude for over a year, where I oversaw the development of our brand’s overall look and feel as we expanded into new categories.
In the process, we carved out a space for Maude that was uniquely artful, with a focus on exploring how to thoughtfully depict the story of modern intimacy.
Maria Camejo (Designer)
Daniela Spector (Photographer)
Plainsight Studios (Photographer)
Hai Ngo (Videographer)
Art Direction, Branding, Merch Production, Package Design, Photography, Prop Styling, Shoot Production, Set Design, Strategy, & Web Design
Prepared the brand to launch in over 300+ Sephora retail stores nationwide
Launched our third fragrance, scent No.3
Launched Medium Cone
Launched Spot, our first internal vibrator
Designed and Launched OOH Ads around NYC
Oversaw every detail of our First Print Ad
Had a series of photos I art directed printed in Japanese Vogue